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September 5, 2021

Bait YSG is the home of interior designer Yasmine Saleh Ghoniem, and is an exploration of light, colour and texture. The apartment is located in the backstreets of Bondi, Sydney, and is nestled inside a red brick art deco building. Yasmine was initially drawn to the detailing around the windows and the apartment’s vestibule, before adding her own distinctive and playful touches that YSG has become known for.

Injecting personality into the dream home, the interior design celebrates vibrant colour and tactile textures. Repurposed materials are shown throughout the house tour, including old tablecloths now used as window treatments. As the home of interior designer Yasmine Ghoniem, Bait YSG proudly projects a boldness that encapsulates the entire space, revelling in character and individuality. Pieces made by friends add personal touches to the interior décor, making the home uniquely its own.

As the home of interior designer and Principal of YSG, Bait YSG completely captures the essence of the studio. The home features clever design solutions throughout the house tour. As the dream house has a small footprint, it was important to maximise every element of the internal space, as well as furniture choices. Practicality also played a major role in the interior design decision making, which included utilising furniture pieces – like the seating area in the living room – as integrated storage, as well as creatively using concealed joinery in the master bedroom.

Each piece of furniture is thoughtfully chosen, adding elements of surprise to the home of interior designer Yasmine Ghoniem. Many pieces by YSG are often bespoke, which is reflected throughout Yasmine’s own home. The textile story of each piece is individual and speaks to a much larger interior design heritage and story. Every inch of the apartment is filled with bright interior décor, which includes a dual tone kitchen and hand-painted floor details.

Natural light was also important when designing the space and selecting colours. The apartment has a purple hue that is carried across the entire interior, stemming from the red bricks across from the home, and this reflection informed a lot of the design choices. Every window casts a shadow across the interior décor and adds a dynamic visual movement to the space. As the home of interior designer and Principal of YSG, Bait YSG speaks to an authentic understanding of the layers of interior design.

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Interior Design by YSG.
Photography by Prue Ruscoe.
Styling by Felicity Ng.
Filmed and Edited by Cheer Squad Film Co.
Production by The Local Project.

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